Making a strong case for the banking centre together
The Swiss banking centre stands for stability, innovation and dedication – values that govern banks’ day-to-day work, and we are justifiably proud of them. In recent years, however, the industry’s public image has come under increasing pressure. Trust can no longer be taken for granted in today’s environment, so it is no longer enough just to be doing good work in the background, we have to be visible and prepared to engage in dialogue. Only by being open and being noticed can we build trust.
This is why Swiss Banking is launching a nationwide communication campaign on 16 September 2025 focused on expressive short films and fascinating podcasts that will be broadcast mainly via LinkedIn, Instagram, Spotify and YouTube. The aim is to strengthen dialogue with the public at large. Geared to a contemporary audience and designed for high impact, it will show how diverse and forward-looking the banks in Switzerland are and how relevant the industry is to society and the national economy.
One of the campaign’s key success factors is its visibility throughout Switzerland. This is where your organisation comes in. Help us to make a strong case for the Swiss banking centre!
Why your commitment is important
- The campaign feeds off the diversity and dedication of the banks in Switzerland.
- The more banks, partner organisations and staff get on board, the more credible and visible our message will be.
- You are the best ambassadors for the Swiss banking centre. Together we can show the public at large a positive and differentiated picture of our industry.
How you can play a part
- Inform the staff of your organisation about the campaign, e.g. via your intranet. They will then be prepared to answer questions from those around them and provide information.
- Motivate your colleagues to like, share and comment on the campaign’s social media content. Every interaction improves the credibility and reach of our messages.
- Play a part as a company by liking, sharing and commenting on campaign content through your official account.
Below you will find an information pack to help you win over your organisation for the communication campaign. We can achieve a lot together. Get on board!
Thank you in advance for your commitment. Please do not hesitate to contact us if you have any questions: the-river@sba.ch
Information Pack
Information on the campaign
DownloadThis brief presentation summarises the campaign’s main content. It is an ideal accompaniment to your internal communication, e.g. an intranet news item.
Suggested text for internal communication
DownloadThis text can be used, for example, as an intranet news item. You can adapt it to your organisation’s specific needs.
Questions and answers
DownloadThis document answers the most important questions about the campaign and explains how member banks and their staff can get involved. You can use the whole thing or excerpts in your internal communication.
Images
These images are provided for internal communication purposes. They are a visual means of emphasising the campaign’s statements and making them relatable. Please note that they must not be used in any external communication (e.g. on social media).
E-mail signature
Download
The e-mail signature is a simple means for everyone involved to spread the campaign’s message. It only takes a few clicks to add it your own signature, and you will be supporting the campaign day by day with every e-mail you send.
Campaign website and newsletter sign-up
The campaign website will go live at 5 p.m. on 16 September 2025. It contains further information and allows those who are interested to sign up to the newsletter so they can keep up to date on the campaign at all times.